ANRAK Brand Identity
ANRAK is a cultural space created for both international visitors and locals, offering a contemporary interpretation of Korea under the subtitle “KOREA NOW.” The project curates and showcases Korean goods and art products that reflect current trends, while embracing the slogan “The Most Korean Way to Rest.” The space combines a pop-up area featuring a variety of Korean food experiences with a quiet lounge where visitors can read, pause, and stay. Located in Anguk-dong, ANRAK sits at the intersection of tradition and modern life, where culture, daily life, and rest naturally coexist. The visual identity draws from traditional Korean patterns, reimagined through bold colors and a modern composition. The logotype is built on a clean typeface, subtly infused with the flowing rhythm characteristic of Korean calligraphy. ANRAK is a modern sarangbang a place to see, read, taste, experience, and rest in Korea, now.